Jordan ‘Love Hurts’: Brand Activation

Working alongside the creative minds at Team Epiphany, we had the incredible opportunity to capture the energy and excitement of the Philadelphia Eagles' Super Bowl victory parade, with a special focus on Jordan Brand's "Love Hurts" activation. This collaboration with Jalen Hurts brought a unique flavor to the celebration, featuring a branded truck distributing exclusive merchandise and delicious Philly cheesesteaks to the roaring crowds. We documented the iconic moment when the "Hurts" addition was unveiled at the Love Park sign, a testament to the city's unwavering support for their team. Our photographs captured the raw emotion, the vibrant atmosphere, and the unforgettable moments of this historic event, showcasing the power of brand activation in a city-wide celebration.